SERVICES
4 steps to creating loyal customers
1. Generate Awareness
Build brand awareness with targeted outreach to targeted prospects
2. Inspire Interest
Generate interest in your restaurant with compelling messages
3. . Capture the Customer
Drive customer orders and visits with effective offers
4. Evangelize the Brand
Foster repeat orders, word-of-mouth referrals, and positive reviews to grow future demand
SERVICE OFFERINGS
The multi-channel marketing strategy that finds, attracts, and converts loyal customers
RESTAURANT AUDIT
Whether you need a market / audience analysis for a new restaurant location, or a comprehensive sales, marketing, and operational audit of your existing restaurant, we are here to help . We will provide concrete, actionable recommendations on how you can immediately drive growth. This can be a stand-alone project or we can partner on implementing the strategic recommendations.
WEBSITE DESIGN
The customer experience often starts on your website. Engage customers with visual images of your menu and copy that inspires them to visit. We can also build customized sites that drive revenue with online ordering, reservations, private party planning, and more.
SEARCH ENGINE OPTIMIZATION (SEO)
Potential customers need to be able to find your restaurant online. If it’s not on the first page of their search results, they likely will never see you. Integrating keywords into your website is essential for being found. SEO is an ongoing process that includes regular analysis of your page ranking and updating copy for SEO (like new blog posts).
SOCIAL MEDIA AND REPUTATION MANAGEMENT
Social media channels are proliferating and your target audience could be on any and all of them – it’s overwhelming. We can create and manage pages on Facebook, Instagram, Yelp, Nextdoor and more. We manage postings across all channels to maximize subscribers, engage potential customers, and provide responses to fans and reviews.
CONTENT MARKETING
An ongoing blog or newsletter is a great way to interact with customers on a regular basis. Share your love of food and great dining to build more meaningful customer relationships. Highlight the newest cooking trends, what’s new at your restaurant, or a featured dish of the month. Posting blogs on social media is a great way to make sure your content is seen. And, blogs enable you to add more SEO keywords to your site.
PAID ADVERTISING
Online advertising enables you to precisely target the customers you want while setting your own budget. We help you identify how and where to find the right customers and then maximize your ad spend across the right platforms, which could include Google, Facebook, Instagram, Yelp, Nextdoor, Doordash, and more
GRAPHIC DESIGN
From menus and flyers to digital coupons and social media posts, you need a brand voice that connects with customers. Our designers can create or update your logo, color palette, and brand guidelines. And then apply your brand vision to every piece of print and digital collateral to create a consistent and memorable impression.
EMAIL AND SMS MARKETING
Whether you want to build your email / SMS list in a privacy-first way, or connect with your existing subscribers, we can help with that. With everything from uniquely crafted newsletters to discount coupons you can be sure your subscribers will be engaged.
